We were asked by Austrian automotive authority, Egon Zweimüller to help with the promotion of his McLaren M1. This was the first customer car built by New Zealander Bruce McLaren and as such, enjoyed a rich history from being launched at the London Motor Racing Car show, raced by world champion Graham Hill and starring with Elvis Presley in the film Spinout. We worked with photographer Matt Howell to produce a set of stunning studio shots that became the basis of a poster, also designed by us that was given to guests of McLaren at the F1 race in Las Vegas. They also appeared as part of a feature written by Julian Balme for Magneto magazine.
